2013年10月14日 星期一

CH.6 The Restaurant Business - Different Types of Tea House and Their Characteristics

What is Tea House?

People enjoys dim sum &
Chinese tea in tea houses
In Hong Kong, there is a special Cantonese Chinese term called “yum cha”, which primarily refers to the tradition of morning tea in Cantonese cuisine exemplified by the traditional tea houses of Guangzhou (Canton).  Similarly to a Western morning or afternoon tea, yum cha is focused on both the food items and tea, and it is the reason why “Tea House” got its name.

One of the traditional
dim sum - "Siu Mai"

Food items that served in tea houses are collectively known as "dim sum", a varied range of small dishes which may constitute or replace breakfast, brunch or afternoon tea.  Dishes are usually steamed or fried and may be savoury or sweet.  They include steamed buns such as char siu baau, assorted dumplings, siu mai, and rice noodle rolls, which contain a range of ingredients, including beef, chicken, pork, prawns and vegetarian options.



Traditional Tea Houses

Tea houses were run as the
independent restaurant in the past
At the beginning of tea houses industry, most of the tea houses are run as the independent restaurant, and usually located in the estates, or the business districts; they did not have much items for their customer to choose, and only serving the dim sum traditional dim sum and hot Chinese tea.  


Traditional tea houses were using a la carte menus.



Besides, as the technology was not developed well in the past, tea houses sold their dim sum by the “dim sum car”, which was controlled by the servers; all the dim sum choices are placed in front of the dim sum car or the wall, and that’s the most initial menu in tea houses.  As the “menu” is placed on the dim sum car and wall individually, and all the food items are individually priced, it shows that the traditional tea houses were using a la carte menus in the past.
Tea houses also used dim sum menu
for ordering food in a convenient way

Except the dim sum car, tea houses also used dim sum menu for customer to order food more conveniently.  Unlike the tea houses nowadays, the menu at that time was as like as the menu which placed on wall -- just showing the Chinese name of the food items, their price, and that's it.

On the other hand, the independent tea houses usually design their menus according to the capabilities of cooks, equipment capacity, consistency and availability of menu ingredients, and the price and pricing strategy.  It is because there were not many rules that the independent tea houses need to follow in their daily operation; the things that they concern most are their profit and their product quality, and it is the reason why they planned the menus based on their capacity, in order to provide the best quality food to attract and retain their customer.


One of the outlets of Tao Heung
Tea Houses in Today
One of the outlets of Super Star Group

By the early twentieth century onward, tea houses operating as a chain restaurant in Hong Kong are the trend; these groups of tea house can be found everywhere, for example, Tao Heung and Super Star Group.  These chain restaurants (tea houses) are using the same name, concept, outlet design, service procedure and standard, and food production in their operation, so that they can enlarge their market share, and enjoy the economic of scale when purchasing the raw materials, hiring the managerial personnel, and promotion, as they own a bigger bargaining power and can divide the fixed cost.

Tranditional Tea House - Central Luk Yu Tea House
Furthermore, nowadays, the tea houses began to run a restaurant business, and the tea houses which simply to provide dim sum were gradually phased out.  For this reason, Hong Kong now only remain a few traditional tea houses (e.g. Central Luk Yu Tea House), while the vast majority have been replaced by the restaurant also providing snacks, side dishes and banquet.
New dim sum menu

For the menu, except the original a la carte menus, as some dim sum set or business lunch set are now provided on the menu, table d'hote menus are also used.  Besides, more and more tourist would like to try the traditional dim sum while travelling in Hong Kong, so tea houses tend to use the tourist menu, which provide pictures to attract their attention, or at least understand what the dim sum is.


Disney theme dim sum - Mike
Moreover, tea houses nowadays have a boarder consideration in their menu planning.
Healthy steamed vegetable dim sum
For example, restaurants are not only concern about the food quality, but also the whole moment of truth in the operation, and that is the reason why tea houses tend to satisfy the customer's needs and desires through their menus, such as calculate the nutritional value of the food items on the menu, launch more healthy dim sum which are steamed and make of vegetables, and design a special theme of dim sum. The most importantly, chain menu is used due to chain restaurants become a trend in Hong Kong. The tea houses which under the same group have to follow a series of rules and standard, and all the food items, price, and lay out of the menu are probably the same.







References:
http://www.heritagemuseum.gov.hk/chi/exhibitions/exhibition_details.aspx?exid=39
http://nosh.roundmenu.com/wp-content/uploads/2013/01/Chynna-bg-3.jpg
http://www.comp.hkbu.edu.hk/rtcsa2005/pic/food.jpg
http://www.hongkong-purotour.com.tw/img/Food/U139P22T1D86796F1DT20110209112510(1).jpg
http://isanjay.in/wp-content/uploads/2012/02/dimsum_content.jpg
http://www.superstargroup.com.hk/
http://park.hongkongdisneyland.com/hkdl/zh_HK/hotels/latestOverview?name=HotelDiningPage#crystallotus

CH.6 The Restaurant Business - Real life examples of each Classification of restaurants

Independent Restaurants

tomato noodle
Owned by 1 or more owners which usually involved in the day-to-day operation of the business

Sing Heung Yuen

Sing Heung Yuen (勝香園) which is located in Mei Lun Street, Central over 30 years.  This is a traditional "Dai Pai Dong". Its signature dish are peanut milk toast, kaya crispy crispy and tomato and beef with instant noodles.



Ausralia Dairy Company
Australia Dairy Company (澳洲牛奶公司) is another example of indenpendent restaurants, located in Parkes Street, Jordan.  This is the only one branch which mainly selling toast, scrambled egg and steamed milk with reasonable price.  Because of its attractive tastes, it won the award of monthly 10 best restaurant in hong kong on Openrice.com.



Tsui Wah Group


Signature Dish
Chain Restaurants

A group of restaurants identical in market, concept, design, service, food, and name regardless of location
Tsui Wah Group (翠華餐廳) is one of the largest and popular restaurant chain in Hong Kong since 1967.  This restaurants is a  traditional Hong Kong's Local cuisine called "Cha Chaan Teng".  It provides different kinds of food.  For examples, coffee, tea, French toast etc.



Fine Dining
Formal or casual restaurants in which its service is generally high.

Gaddi's, is serve French cuisine in Hong Kong since 1953, at The Peninsula Hong Kong.  Lunch features the three course "Gaddi's Lunch Menu" including a glass of house wine.  It also provides "Gaddi's Dinner Menu" of five Courses.  There is a live band to play music for dancing in the evenings.



Theme Restaurants


A restaurants which combined a sophisticated specialty and several other types. This types of restaurants generally serve a limited menu.

Enchanted Garden Restaurant (翠樂庭), is a restaurant inside the Hong Kong Disneyland Hotel. The customers can enjoy an international buffet with Disney Characters such as Mickey Mouse and Donald Duck.  Also, some of the dishes have a component of Disney's characters as well.




Charlie Brown Cafe (查理布朗咖啡專門店), is a restaurants by using the classic peanuts comic character, Charlie Brown as the theme since 2006. This is a cafe mainly selling coffee and cafe, but it also has the other main dishes like speghetti and burger. Customers can also reserve the restaurants to hold a party.


The menu of Baby Cafe

Celebrity Restaurants

Celebrity restaurants, which is growing in popularity, generally have an extra zing to them.

Baby Cafe, was established in 2011 by a Hong Kong Artist, Angelababy. The cafe is also a theme restaurant which decorate with numerous of Angelababy's photos on the wall.



Steak Houses
The menu of Outback 

These restaurants have additional value-priced items.


Outback Steakhouse, has 8 restaurants in Hong Kong, provides high quality food and service at moderate prices and a casual atmosphere for customers.  Outback favorites are Double Cut Lamb Chops and Alaskan King Crab Legs.  It won U Magazine's "U Favorite Food Awards" for six consecutive years.



Casual Dining

It can be indicated into three types of restaurants which are mid-scale casual restaurants, family restaurants and ethnic restaurants.

Family Restaurants
This is family-style, mostly individually or family operated.

IKEA Restaurant & Cafe, is a restaurant combined with western and family styling restaurant. It serves both Chinese and Swedish food, such as Tomato spaghetti and meatball. The menu is simple and family members can order them individually.


Ethnic Restaurants

A restaurant for those of the same ethnic background.  For examples, Thai, Indian and Korean.

The Delhi Club (新德里餐廳), is serve traditional Indian food. The restaurant is located in Chung King Mansion, Tsim Sha Tsui. For this restaurant, no matter its restaurant owner, waiters and chef, all of them are Indian.  



Quick-Service / Fast-food Restaurants

As the subtitles shown that the selling point of these types of restaurants are fast food.  It can be divided into 5 types: Hamburger, Pizza, Chicken, Sandwich and Bakery Cafe.


Hamburger
Mos Burger, aims to make people happy through burger since 1972.  For the ingredients, the company source the fresh beef from New Zealand, buy made it to be Japanese style


Apart from the burger chain restaurant, there is independent burger restaurant in Hong Kong style.  Si Sun Fast Food (時新快餐店), was founded since 1960, is the first ancestor of Hong Kong style burger.  Sin Sun is located in Hung Hom. Its signature dish is fish fillet and double cheese burger.



Pizza

California Pizza Kitchen is run by franchised operation.  It already has over 250 branches all over the world.  This is an open kitchen that serve over 25 different style of pizza per day.

PizzaExpress, produces hand crafted Italian pizza with fresh ingredients, since 1965.


Chicken

KFC (Kentucky Fried Chicken), based in United States, is second largest chicken chain restaurant since 1930. Its hot selling items are BBQ Honey Wings, Zinger Burger and Egg Tart. In 1985, it launched the first franchise in Hong Kong which managed by Birdland. Until now, it has already over 60 branches.



Sandwich


Oliver's Super Sandwiches, is act as the market leader in sandwich restaurants,  was established since 1987.  It emphasis to satisfy their customer with the freshest choices and its motto "Fresh Attitude, Your Way!"

Subway, was established since 1965 in United State.  It run its business by using franchiser and franchise.  Its signature dish is called Pete's Super Submarines. 




Bakery Café

Simplylife Bakery Cafe is a European style restaurant, founded in 2007 in Hong Kong.  It serves freshly baked handmade bread and cakes.

     


Recent Local Trends about Restaurant Business

Korean Food Culture

In recent years, Korean style become popular in Hong Kong.  Despite of  Korean pop music like Big Bang and Dragon and Korean entertainment TV program, Korean food also become popular in Hong Kong.  In Tsim Sha Tsui, there are full of Korean restaurant on Kimberly street.



Fast food restaurants

Hong Kong is a bustling and flourishing city that a lot of people are busy to work.  As a result, they do not have time to cook at home.  Therefore, fast food restaurants are the best choice for the group of working class.  The reason is saving their precious time with fast and delicious food.








References:

From the lecture notes (week 6)

http://www.simplylife.com.hk/
http://www.subway.com.hk/
http://park.hongkongdisneyland.com/hkdl/en_US/hotels/latestOverview?name=HotelDiningPage#enchantedgarden
http://www.charliebrowncafe.com/
http://www.babycafe.com.hk/
http://www.outback.com.hk/
http://www.delhiclub.com/
http://www.ikea.com/ms/en_CA/IKEA_Food/index.html
http://mosburger-hk.com/
http://www.openrice.com/english/restaurant/sr2.htm?shopid=18220
http://www.cpk.com/
http://www.pizzaexpress.com.hk/en/who-we-are.php
http://www.kfchk.com/
http://www.olivers-supersandwiches.com/

2013年10月10日 星期四

CH.5 Food & Beverage Operations - Why Hong Kong is a place to have good food and beverage operation

Food and Beverage operation is great in Hong Kong

Why Hong Kong is a place to have good food and beverage operation



Quick turnover rate on food and beverage

According to government survey, people spend their income on food and beverage keep on increasing, it means people are willing to spend money on better catering experiences frequently.  The quick turnover rate makes the storage of food easy.  Since food can only be stored in a short period of time, the restaurant cannot order too much food in once to ensure the freshness of food.  
Consume many kinds of food

Enjoying catering
In Hong Kong, food can usually be sold before they are expired because of big market.  Tourists travelling in Hong Kong grow yearly; they consume lots of food and beverage.  This also lead to great sales of food and beverage.





Saving cost in human resources
 Technology use in operation


There is high technology device and skills support in Hong Kong.  Many restaurants make use of high technology skill to run the operation more efficient.  For example, some restaurants use some ticket machine to let customer get a queuing number and leave the contact number in the machine.  When the seats are available, a automatic message will be sent to customers so customers don’t need to queue for a table.  These can save customer’s time and have better management of the potential customers.

Accurate proportion of ingredients
Moreover, some bar also use some tap drink machine so the proportion of the drink can be accurate every time.  It also save time and cost as workers can get drinks from the machine faster and avoid of wasting drinks. 


Some beverage shops will set up some machines for different kinds of drinks.  The workers only need to click a button to pour out the drink.  This can equalized the quality of the drink and make the production process more efficient.



Adequate talents and experienced workers
Experienced talents


As a famous tourist place, Hong Kong restaurant provides lots of opportunities to talents and experienced workers to develop their career.   These attract more Food and Beverage resources and benefit to F&B operation.  Experienced workers know the needs of customers and can exceed their expectation.  They can avoid making mistake and make restaurants and bars have good performance.
Opportunities of learning


Since labor in Hong Kong is trained and well educated so it saves cost to company to educate them again.  These can increase the efficiency and probability of the restaurant.  Thus, restaurants in Hong Kong can easily get high return with lower cost in F&B operation.







References:
http://hkfob.wordpress.com/2013/08/06/ichiran-the-hong-kong-experience/
http://billychow8975.mysinablog.com/index.php?op=ViewArticle&articleId=3485123

2013年10月6日 星期日

CH.5 Food & Beverage Operations - Trends and Challenges in F&B Operations

For any hotel that operated its own food and beverage division within the hotel, it can be a great addition to a bottom line as well as the feature that helps building up the hotel’s image.  However, there are certain challenges connected with it:

In-room dining
In-room dining is by far one of the most challenging tasks in F&B.  A customer who orders private dining all the elements, and particularly mistakes, will be very noticeable, as often in-room orders are made for special occasions. Everything from the quality of food to the punctuality of its delivery, and just an advance call to make sure the guest is able to get the order at a given time, can make a lasting impression and convert a customer into a loyal one. Alternatively, any small mistake can destroy the whole customer experience.


F&B in Hotel
The hotel F&B industry declined by 4% annually over the past four years, making it one of the greatest declines over that period.  The recession hit the hospitality industry hard, including its F&B operations.  In these circumstances, the hotel management should make vital decisions on what strategies to pursue.  The majority of new entrants decide to offer either limited, or no food and beverage service at all.  At the other end are hotels with multiple restaurants, lounges, and banquet facilities, for which food and beverage operations are not just about serving food and increasing revenues, but more about being a means to position themselves in the market among competitors.


Following trends are expected in hotels’ F&B

natural
In the recent past, hotels’ owners were using celebrity status of the chefs to attract customers to F&B divisions.  However, the trend reverses in the way that guests do not care too much anymore about the name of the chef, but rather about the food on their plate.  People want more organic and natural options, also more options for those with special dietary requirements.  F&B directors should pay more attention to the food origin, as food from local farmers and vendors can help create an emotional connection for a customer with the property and restaurant.  This “local” focus is another powerful trend.

Hospitality industry gets more internationalized, which means that the choice of food in restaurants should expand to cater for tastes and requirements of people with different origin.

On a beverage side, there is a big trend towards mixology – hotels rival the best bars in their offers of various cocktails.  Having an experiences sommelier and a good wine list remains an important feature.  However, recently hotels started to experiment with different kinds of beers to make menus more accessible for guests.








References