2013年10月14日 星期一

CH.6 The Restaurant Business - Real life examples of each Classification of restaurants

Independent Restaurants

tomato noodle
Owned by 1 or more owners which usually involved in the day-to-day operation of the business

Sing Heung Yuen

Sing Heung Yuen (勝香園) which is located in Mei Lun Street, Central over 30 years.  This is a traditional "Dai Pai Dong". Its signature dish are peanut milk toast, kaya crispy crispy and tomato and beef with instant noodles.



Ausralia Dairy Company
Australia Dairy Company (澳洲牛奶公司) is another example of indenpendent restaurants, located in Parkes Street, Jordan.  This is the only one branch which mainly selling toast, scrambled egg and steamed milk with reasonable price.  Because of its attractive tastes, it won the award of monthly 10 best restaurant in hong kong on Openrice.com.



Tsui Wah Group


Signature Dish
Chain Restaurants

A group of restaurants identical in market, concept, design, service, food, and name regardless of location
Tsui Wah Group (翠華餐廳) is one of the largest and popular restaurant chain in Hong Kong since 1967.  This restaurants is a  traditional Hong Kong's Local cuisine called "Cha Chaan Teng".  It provides different kinds of food.  For examples, coffee, tea, French toast etc.



Fine Dining
Formal or casual restaurants in which its service is generally high.

Gaddi's, is serve French cuisine in Hong Kong since 1953, at The Peninsula Hong Kong.  Lunch features the three course "Gaddi's Lunch Menu" including a glass of house wine.  It also provides "Gaddi's Dinner Menu" of five Courses.  There is a live band to play music for dancing in the evenings.



Theme Restaurants


A restaurants which combined a sophisticated specialty and several other types. This types of restaurants generally serve a limited menu.

Enchanted Garden Restaurant (翠樂庭), is a restaurant inside the Hong Kong Disneyland Hotel. The customers can enjoy an international buffet with Disney Characters such as Mickey Mouse and Donald Duck.  Also, some of the dishes have a component of Disney's characters as well.




Charlie Brown Cafe (查理布朗咖啡專門店), is a restaurants by using the classic peanuts comic character, Charlie Brown as the theme since 2006. This is a cafe mainly selling coffee and cafe, but it also has the other main dishes like speghetti and burger. Customers can also reserve the restaurants to hold a party.


The menu of Baby Cafe

Celebrity Restaurants

Celebrity restaurants, which is growing in popularity, generally have an extra zing to them.

Baby Cafe, was established in 2011 by a Hong Kong Artist, Angelababy. The cafe is also a theme restaurant which decorate with numerous of Angelababy's photos on the wall.



Steak Houses
The menu of Outback 

These restaurants have additional value-priced items.


Outback Steakhouse, has 8 restaurants in Hong Kong, provides high quality food and service at moderate prices and a casual atmosphere for customers.  Outback favorites are Double Cut Lamb Chops and Alaskan King Crab Legs.  It won U Magazine's "U Favorite Food Awards" for six consecutive years.



Casual Dining

It can be indicated into three types of restaurants which are mid-scale casual restaurants, family restaurants and ethnic restaurants.

Family Restaurants
This is family-style, mostly individually or family operated.

IKEA Restaurant & Cafe, is a restaurant combined with western and family styling restaurant. It serves both Chinese and Swedish food, such as Tomato spaghetti and meatball. The menu is simple and family members can order them individually.


Ethnic Restaurants

A restaurant for those of the same ethnic background.  For examples, Thai, Indian and Korean.

The Delhi Club (新德里餐廳), is serve traditional Indian food. The restaurant is located in Chung King Mansion, Tsim Sha Tsui. For this restaurant, no matter its restaurant owner, waiters and chef, all of them are Indian.  



Quick-Service / Fast-food Restaurants

As the subtitles shown that the selling point of these types of restaurants are fast food.  It can be divided into 5 types: Hamburger, Pizza, Chicken, Sandwich and Bakery Cafe.


Hamburger
Mos Burger, aims to make people happy through burger since 1972.  For the ingredients, the company source the fresh beef from New Zealand, buy made it to be Japanese style


Apart from the burger chain restaurant, there is independent burger restaurant in Hong Kong style.  Si Sun Fast Food (時新快餐店), was founded since 1960, is the first ancestor of Hong Kong style burger.  Sin Sun is located in Hung Hom. Its signature dish is fish fillet and double cheese burger.



Pizza

California Pizza Kitchen is run by franchised operation.  It already has over 250 branches all over the world.  This is an open kitchen that serve over 25 different style of pizza per day.

PizzaExpress, produces hand crafted Italian pizza with fresh ingredients, since 1965.


Chicken

KFC (Kentucky Fried Chicken), based in United States, is second largest chicken chain restaurant since 1930. Its hot selling items are BBQ Honey Wings, Zinger Burger and Egg Tart. In 1985, it launched the first franchise in Hong Kong which managed by Birdland. Until now, it has already over 60 branches.



Sandwich


Oliver's Super Sandwiches, is act as the market leader in sandwich restaurants,  was established since 1987.  It emphasis to satisfy their customer with the freshest choices and its motto "Fresh Attitude, Your Way!"

Subway, was established since 1965 in United State.  It run its business by using franchiser and franchise.  Its signature dish is called Pete's Super Submarines. 




Bakery Café

Simplylife Bakery Cafe is a European style restaurant, founded in 2007 in Hong Kong.  It serves freshly baked handmade bread and cakes.

     


Recent Local Trends about Restaurant Business

Korean Food Culture

In recent years, Korean style become popular in Hong Kong.  Despite of  Korean pop music like Big Bang and Dragon and Korean entertainment TV program, Korean food also become popular in Hong Kong.  In Tsim Sha Tsui, there are full of Korean restaurant on Kimberly street.



Fast food restaurants

Hong Kong is a bustling and flourishing city that a lot of people are busy to work.  As a result, they do not have time to cook at home.  Therefore, fast food restaurants are the best choice for the group of working class.  The reason is saving their precious time with fast and delicious food.








References:

From the lecture notes (week 6)

http://www.simplylife.com.hk/
http://www.subway.com.hk/
http://park.hongkongdisneyland.com/hkdl/en_US/hotels/latestOverview?name=HotelDiningPage#enchantedgarden
http://www.charliebrowncafe.com/
http://www.babycafe.com.hk/
http://www.outback.com.hk/
http://www.delhiclub.com/
http://www.ikea.com/ms/en_CA/IKEA_Food/index.html
http://mosburger-hk.com/
http://www.openrice.com/english/restaurant/sr2.htm?shopid=18220
http://www.cpk.com/
http://www.pizzaexpress.com.hk/en/who-we-are.php
http://www.kfchk.com/
http://www.olivers-supersandwiches.com/

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