CH.11 Gaming Entertainment - Research more about the successful strategies of operating gaming entertainment

There are some successful strategies in gaming entertainment that can attract more people:

Free boat tickets mailed by The Sands Macao

Free accommodation and transportation- In order to attract people to the gaming site, casinos may try to provide free accommodation or transportation.  For example, most of the casinos in Macau provide shuttle bus service that drive customers to the casinos from the dock.  Moreover, casinos may target some VIP customers and give them something more than the shuttle bus service such as free boat ticket between Hong Kong and Macau, or one night free accommodation in casino's hotel.  These free services initiate customers' interests to move toward the casino.

Gondola Rides in The Vnetian Macao

Marvelous shows and view- Apart from the slots, machines, casinos can attract people by nice view or shows.  For example, The Venetian Macao has built a simulation of Venetian gondola where a place with marvelous view.  Also, some famous shows such as "The House of Dancing Water" which said to be amazing can drive people to Macau and hence casinos are able to grasp those people.  Casino may hold some competitions that can attract many people, for example, there will be a fight on 24-Nov that claimed to be the biggest fight ever in Asia.

The Clash in Cotai held by The Venetian Macao

References
http://www.discuss.com.hk/viewthread.php?tid=14836027&extra=page%3D1&page=1
http://www.venetianmacao.com/