Commercial Recreation
Commercial recreation refer to the recreation for a profit, and on a fee-for-service basis. It provides residents and visitors with access to an area's spectacular wilderness through a variety of guided outdoor activities. For instance, theme parks, attractions, and clubs.
Hong Kong Disneyland Resort |
As the theme park which aims to maximize its profit, they are usually owned by a private company; Hong Kong Disneyland Resort, a famous theme park in Hong Kong, is owned by a joint venture company, Hong Kong International Theme Parks Limited, with shareholders, the Hong Kong Government and The Walt Disney Company, however. What's more surprise, As of the end of fiscal 2012, the Hong Kong Government holds 52 per cent of shares in the company, while The Walt Disney Company only holds 48 per cent.
Main Street, U.S.A. |
Hong Kong Disneyland Resort
Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Hong Kong is home to the fifth Disney Resort in the world. The city's landscape and vibrant, diverse culture have inspired the Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort.
In addition to Main Street, U.S.A., Adventureland, Tomorrowland and Fantasyland, three new themed areas, Toy Story Land, Grizzly Gulch and Mystic Point, were opened in 2011, 2012 and 2013 respectively.
Toy Story Land |
Merry-Go-Round in Fantasyland |
More than 30 new attractions, as well as immersive and entertainment experiences were added, bringing the total number of attractions and experiences at Hong Kong Disneyland to more than 100. The park's physical footprint has increased by nearly 25 per cent. To date, Hong Kong Disneyland Resort has welcomed millions of Guests, both local and international, making it one of the top destinations in the region.
Dominant Theme
The mission of the theme parks in Walt Disney is to be "The Happiest land on earth", and the guests there become part of exciting Disney adventures. For this reason, Walt Disney created some "Disney Characters" as the attraction to be the dominant theme, instead of the historical or cultural theme. In the park, every guest is the friend of the Disney Characters, and they can escape from the reality when staying there.
In order to make guests into the park joy, Hong Kong Disneyland not only provides rides and Characters, but also hold some special events in different festivals, and parade everyday to bring joy to every guest, also prepare for the journey afterward.
Trends
Environmental Initiatives - Waste Minimization
Hong Kong Disneyland operates under the Reduce, Reuse and Recycle philosophy to actively divert waste from landfill disposal.
Disney Hotel |
A variety of waste minimization initiatives were implemented to reduce the generation of disposable waste at source. Examples include fast action hand dryers in restrooms in lieu of paper towels; reusable table ware instead of disposables for most of our fast service restaurants; and adopting Green Workspace guidelines to minimize paper waste in offices and work areas. Since 2011, Hong Kong Disneyland has replaced all disposable dining containers with reusable ones in all quick service cafes.
Mickey Maze in Disney Hotel |
One - Stop Service
Nowadays people would like to enjoy a one-stop service, thus, Hong Kong Disneyland does not only provide entertainment for its guests, but also accommodation and food and beverage in order to satisfy its customer needs comprehensively.
Besides, Hotels in Hong Kong Disneyland also own some entertaining facilities, dining places, and souvenir shops. For example, Enchanted Garden Restaurant, Sea Breeze Bar, Bibbidi Bobbidi Boutique, Mickey Maze, and so on. Hence, guests in there can enjoy convenience all the time.
Furthermore, Hong Kong Disneyland provides different packages for Fairy Tale Weddings of its guests. For instance, banquets, ceremony, photography, etc. These services would bring a memorable experience to its guests, and to fulfill its mission.
References
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