2013年11月25日 星期一

CH.11 Gaming Entertainment - Explore the up-to-date trends and new development of gaming entertainment industry

High Quality Properties

Domestic Expansion

Casino seeks expansion by providing more high quality properties like hotels, theme parks and museums. Meanwhile, it will also focus on F&B and new games development.


Financial Support

As gaming facilities generate high profit margin, more facilities have been financed with real estate oriented structures like REITs and CMBS.

Besides, major investment banks demonstrate a greater interest in gaming which will spur a wider variety of deals, including mergers and acquisitions at a variety of levels.


Online Gambling
Merging

Gaming entertainment operators expand their business and market share by merged with other companies. It aims to generate sustainable revenue from the global market rather than the local market. For example, Galaxy Macau casino merged Phuket in Thailand to enter the new developing market in Thailand. Besides, European online operators and suppliers aggressively pursue US commercial partners in anticipating online gaming.


Online Gambling 2
Online Gambling


Online gambling becomes a new trend for the gaming entertainment industry. Online gambling is one of the most popular online game businesses which mean gambling via the internet. As technology improvement, online gambling can satisfy people who want to gamble everywhere. On the other hand, mobile gambling is another new gambling channel which is also famous. It means gambling by using mobile devices such as tablet, pad and smart phone with a wireless internet connection. Convergence of mobile Internet and social networking trends will present new opportunities for casinos to expand the gaming product variety and enhance the marketing efforts. Therefore, casinos not only have physical channels but also have online channels to expand their business. However, social gaming and online gambling will create new competitors in gaming and put pressure on regulators to monitor the marketing and implementation of social gaming.
Multi-player Electronic Games


Technology Improvement

Casino operators continuously implement automated technologies and improve operating efficiency.  This will lead a reduction of employment and payroll levels for casino operators.  Besides, multi-player electronic games and skill-based slot games will continue to develop which attract social attention without the high costs of traditional live table games.

Skill-based Slot Games
Regulation Change

Regulators increase their scrutiny of licensees operating in international jurisdictions where money-laundering and currency law violations are common.   Meanwhile, regulators and lawmakers throughout the world are developing new regulatory structures to identify, discourage and combat the use of casinos for money-laundering because of a worrisome trend for law-enforcement professionals.  On the other hand, because of a growing interest, regulators become friendlier with gaming.  They serve as partners and protectors in an effort to protect gaming revenue.  Governments will tend to increasingly authorize commercial gaming as a huge part of tax revenues. Gaming operators have less pressure in lower tax rates which can better compete against neighboring countries.
Marina Bay Sands Integrated Resort

The success of Singapore’s two integrated resorts, which encourages gaming operators and national governments to expand legalize gaming throughout the region such as Southeast Asia and Japan.







Reference
-http://www.spectrumgaming.com/trends/

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