High Quality Properties |
Domestic Expansion
Casino seeks expansion by providing more high quality properties like hotels, theme parks and museums. Meanwhile, it will also focus on F&B and new games development.
Financial Support
As gaming facilities generate high profit margin, more facilities have been financed with real estate oriented structures like REITs and CMBS.
Besides, major investment banks demonstrate a greater interest in gaming which will spur a wider variety of deals, including mergers and acquisitions at a variety of levels.
Online Gambling |
Gaming entertainment operators expand their business and market share by merged with other companies. It aims to generate sustainable revenue from the global market rather than the local market. For example, Galaxy Macau casino merged Phuket in Thailand to enter the new developing market in Thailand. Besides, European online operators and suppliers aggressively pursue US commercial partners in anticipating online gaming.
Online gambling becomes a new trend for the gaming entertainment industry. Online gambling is one of the most popular online game businesses which mean gambling via the internet. As technology improvement, online gambling can satisfy people who want to gamble everywhere. On the other hand, mobile gambling is another new gambling channel which is also famous. It means gambling by using mobile devices such as tablet, pad and smart phone with a wireless internet connection. Convergence of mobile Internet and social networking trends will present new opportunities for casinos to expand the gaming product variety and enhance the marketing efforts. Therefore, casinos not only have physical channels but also have online channels to expand their business. However, social gaming and online gambling will create new competitors in gaming and put pressure on regulators to monitor the marketing and implementation of social gaming.
Technology Improvement
Casino operators
continuously implement automated technologies and improve operating
efficiency. This will lead a reduction of employment and payroll levels for
casino operators. Besides, multi-player electronic games and skill-based slot
games will continue to develop which attract social attention without the high
costs of traditional live table games.
Regulators increase
their scrutiny of licensees operating in international jurisdictions where
money-laundering and currency law violations are common. Meanwhile, regulators
and lawmakers throughout the world are developing new regulatory structures to
identify, discourage and combat the use of casinos for money-laundering because
of a worrisome trend for law-enforcement professionals. On the other hand, because
of a growing interest, regulators become friendlier with gaming. They serve as
partners and protectors in an effort to protect gaming revenue. Governments
will tend to increasingly authorize commercial gaming as a huge part of tax
revenues. Gaming operators have less pressure in lower tax rates which can
better compete against neighboring countries.
The success of
Singapore’s two integrated resorts, which encourages gaming operators and
national governments to expand legalize gaming throughout the region such as
Southeast Asia and Japan.
Reference
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